The Color Run is the latest trendy for-profit race. A couple of months ago, a friend asked me (and a bunch of other people) if I wanted to run it, and of course, since I'll be almost 38 weeks pregnant on Saturday when folks are running it, it's not really in the cards for me. But, when I gave it some thought, I don't think I would run it anyway. Why? I've simply had it with for-profit races.
Everywhere you look these days, there are companies sprouting up with a new shtick to get runners to fork over cash to run in some sort of themed race. Some examples:
- The (already mentioned) Color Run is a 5K where people throw colored powder at you during the race. You wear a white shirt and come out at the end looking all colorful. Besides the for-profit issues that I have with this one, I also wonder about breathing in that powder, and how much it stains if you don't get it all off of your skin before you get into your car. Cost: $50.
- The Warrior Dash is an obstacle course the people run through and get all muddy and stuff. Cost: $70-90.
- Tough Mudder is just like the Warrior Dash, only longer and more difficult. Cost: $85-180.
- Run for your Lives is like a normal race, but you're apparently getting chased by zombies.
- The Hot Chocolate 15K is a race where you get chocolate at the end.
And there are more and more and more and more... the Zooma races, the Rock & Roll race series, the recent Nike Women's Half Marathon... they're all for profit.
So, why have I "had it" with these races? My major concern is that they are squeezing out the other, traditional non-profit races. I know there is a little bit of an attitude of "the more races, the better!" in the world of running, but that's not really true. In order to have a race, organizers have to close the roads of a city. They have to use resources, such as EMTs and police. They have to find volunteers. And, cities are only willing to do this so many times for so many races. In the end, the profit races tend to win out over the non-profits, because the non-profits don't have the cash behind them to win their case.
It's already happening. In Raleigh, NC, the RunRaleigh Half Marathon and 5K, a non-profit race raising $30,000 for charity every year,
has been bumped in order to allow Raleigh to host a Rock & Roll Half Marathon in 2014.
Raleigh police have already had 82 applications for road races scheduled this year, nearly double the runs held a few years ago. Most race organizers want the city’s most picturesque route: generally a lap around downtown coupled with a trek out Hillsborough Street. And they want a weekend when other races aren’t competing for runners. But as the number of races grows, neighbors along the most popular routes are getting fed up with roadblocks that can last all morning.
EXACTLY. So, 2013 was likely the last year for the RunRaleigh Half Marathon. Those $30,000 in charity dollars? Gone. Rock & Roll runs for profit - you're paying that hefty registration fee to line someone's pocket.
Last year, one of my favorite races, The Annapolis Ten Mile Run, was forced to
change its course due to too many for profit races coming into town and applying to run similar courses. The Annapolis Striders, who organize the race, wrote:
As noted, we are no longer "the only race in town." It is unfortunate that a number of for-profit events have caused this situation. The Striders, in sharp contrast, are an all volunteer, non-profit which has provided hundreds of thousands of dollars to local charities over the years.
The thing is, for profit races aren't that great. I've already
expressed my frustration with Rock and Roll races, and I mentioned how disappointed I was with the
Hot Chocolate 15K. Others have had similar issues - in 2011, the Rock & Roll Las Vegas Marathon had
huge problems with lack of water and illness. In 2012, the Maryland Tough Mudder was
forced to cancel their second day due to the fact that poor planning made it impossible for people to park or even get to the race. The most shocking? This year's Tough Mudder
resulted in a death where EMTs did not react very fast to the fact that someone had slipped below the water and did not come back up.
My experience with for-profit races is that they come into town, totally unfamiliar with the area, and set up a race with 10 to 20 thousand participants in the first year. They do everything to maximize profit, which leads to crowded courses, lack of water stops, difficulty with traffic and parking, and frankly dangerous situations for runners. Do you really trust these companies to put on a quality event and keep you safe? I no longer do - and even if I did, it is coming at the detriment to good old fashioned non-profit races. You know, the races we've all come to love.
Is this really how we want racing to go?
What about Disney, though? I have to address this because I'm a fan of Disney races, as many know. Yes, Disney races are generally for-profit. They do not, however, have the same issues as other for profit races in that they are mostly (yes, I know that they have problems too) well run, they happen in an area where race organizers are familiar, and they do not compete with non-profit races for resources or street closures. If Competitor wants to buy a 44-square mile private area to host Rock & Roll races, I think that's a great solution!
I would LOVE to hear more examples of for-profit races having issues because they have either not prepared properly, or because they tried to include far too many participants. If you've run one of these, please let me know in the comments!
Update:
Jen commented on Facebook two things: 1) Pittsburgh booted Competitor out of their Rock & Roll event planned for August,
due to possibility of heat (and of course Competitor had already taken a bunch of registration fees even before the permits were finalized!). And 2) There's a new shtick in town -
Running with the Bulls. Seriously? That's not an Onion article?
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